Droid does what iDoesnt; and what this means to the iPhone and Verizon

You may have seen over the past week or so several of the new Verizon attack ads on the TV. The target? Well originally it was AT&T, but as of this Sunday it’s been more specifically targeted at Apple.
Last week Verizon rolled out the ‘there’s a map for that’ campaign. Cleverly taking the AT&T-Apple iPhone slogan, ‘there’s an app for that,’ and turning it around on them. The ad shows Verizon’s 3G network (a map that is nearly entirely red shaded) compared to AT&T’s 3G network (a maps that has hardly any blue shaded). And while the maps may not be entirely accurate, points have to be given for Verizon finally taking a stand against the near unstoppable iPhone.
As of last week though, Verizon didn’t have anything to counter the iPhone in terms of phone power. This weekend changed this. In an even more direct attack on the iPhone, Verizon launched its Droid does commercial. The advertisement serves to pronounce all the things the iPhone doesn’t do with phrases like ‘iDon’t take pictures in the dark’ or ‘iDon’t run simultaneous apps.’
The advertisement is smartly played along to a tune that could have come right out of any other iPhone commercial, and the font face is eerily similar. The ad ends with the saying ‘Droid does’ and ‘November.’
The product Verizon is advertising is the Motorola Droid, due for release on October 28th (as far we can figure from the droiddoes.com website). The phone will run Android 2.0, the latest version of Google’s Mobile Phone operating system; and will include a 5 megapixel camera, a full QWERTY keyboard as well as all the other bells and whistles associated with the average touch-screen Smartphone.
The reason why all of this is significant is twofold. Firstly it marks the first Smartphone that has come close to rivaling the market dominance of the iPhone in terms of features and power. But secondly, and perhaps more importantly, it signals that Verizon may not ever be getting the iPhone.
The current contract between Apple and AT&T is set to expire in 2010. And like with any Apple venture there is ample speculation about what exactly is happening in Cupertino. The speculation states that Verizon will finally have a piece of the iPhone pie—a partnership that could mean potential hundreds of millions of dollars of revenue for Apple. Further rumors say that even at this moment a fourth generation iPhone is being tested on Verizon’s next generation LTE (long term evolution) network.
Looking at the UK for example, the iPhone has lost its single carrier exclusivity, and is now carried by the three major mobile phone networks. But how can this happen in a U.S market where Verizon is deliberately and unmistakably attacking the iPhone’s potential? And the truth is that it most likely can’t.
So dispel those 2010 CDMA Verizon-iPhone rumors because with the kind of money Verizon is throwing at knocking the iPhone down a rung on the mobile ladder they are burning all sorts of bridges that could have made it a done deal.

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