The Mysterious Motorola

Remember those commercials from what seems like years ago? ‘Hello Moto’ they would say. I would respond, ‘hello, but my name isn’t Moto so I don’t really know who you’re talking to, and I don’t really care for your phones either if that’s what you are actually selling because it particularly hard to tell in some cases’. These ads were about nothing, which says a lot for the brand it was promoting: they were nobodies. Not that I really cared at that point in time, but I don’t know a single person who owned a Motorola phone.

Yet here they are—Motorola that is. Its 2009 now and Motorola have a new phone out which Verizon is going more that out of its way to promote. Sure Verizon is kind of PO’ed at the Apple and the iPhone, but still its aggressively promoting a brand which for one reason or another hasn’t actively existed for the past 5 years. The Motorola droid will be officially deployed on the Verizon network on November 6th according to Verizon today.
While 3 of the Droids four legs are the Android 2.0 Mobile OS, the final legs is one that I have never actually associated with Motorola before—Style. Yea I said it, this phone has style. It’s slim and sexy, and it’s also functional—camera, 3.7 inches of display, exchange support, Google maps with directional interface this phone has most of ‘it all.’

From a company who’s only statically achievement in its history was the flimsily built but illogically popular Razr, this phone is their first foray into the Smartphone market. Critical reception for this new phone is good, and it might turn out to be a strong competitor for those of us not rich enough to buy an iPhone and all the strings attached.

Droid does what iDoesnt; and what this means to the iPhone and Verizon

You may have seen over the past week or so several of the new Verizon attack ads on the TV. The target? Well originally it was AT&T, but as of this Sunday it’s been more specifically targeted at Apple.
Last week Verizon rolled out the ‘there’s a map for that’ campaign. Cleverly taking the AT&T-Apple iPhone slogan, ‘there’s an app for that,’ and turning it around on them. The ad shows Verizon’s 3G network (a map that is nearly entirely red shaded) compared to AT&T’s 3G network (a maps that has hardly any blue shaded). And while the maps may not be entirely accurate, points have to be given for Verizon finally taking a stand against the near unstoppable iPhone.
As of last week though, Verizon didn’t have anything to counter the iPhone in terms of phone power. This weekend changed this. In an even more direct attack on the iPhone, Verizon launched its Droid does commercial. The advertisement serves to pronounce all the things the iPhone doesn’t do with phrases like ‘iDon’t take pictures in the dark’ or ‘iDon’t run simultaneous apps.’
The advertisement is smartly played along to a tune that could have come right out of any other iPhone commercial, and the font face is eerily similar. The ad ends with the saying ‘Droid does’ and ‘November.’
The product Verizon is advertising is the Motorola Droid, due for release on October 28th (as far we can figure from the droiddoes.com website). The phone will run Android 2.0, the latest version of Google’s Mobile Phone operating system; and will include a 5 megapixel camera, a full QWERTY keyboard as well as all the other bells and whistles associated with the average touch-screen Smartphone.
The reason why all of this is significant is twofold. Firstly it marks the first Smartphone that has come close to rivaling the market dominance of the iPhone in terms of features and power. But secondly, and perhaps more importantly, it signals that Verizon may not ever be getting the iPhone.
The current contract between Apple and AT&T is set to expire in 2010. And like with any Apple venture there is ample speculation about what exactly is happening in Cupertino. The speculation states that Verizon will finally have a piece of the iPhone pie—a partnership that could mean potential hundreds of millions of dollars of revenue for Apple. Further rumors say that even at this moment a fourth generation iPhone is being tested on Verizon’s next generation LTE (long term evolution) network.
Looking at the UK for example, the iPhone has lost its single carrier exclusivity, and is now carried by the three major mobile phone networks. But how can this happen in a U.S market where Verizon is deliberately and unmistakably attacking the iPhone’s potential? And the truth is that it most likely can’t.
So dispel those 2010 CDMA Verizon-iPhone rumors because with the kind of money Verizon is throwing at knocking the iPhone down a rung on the mobile ladder they are burning all sorts of bridges that could have made it a done deal.

Lessons Learned: Backup!

Never underestimate the importance of a backup. Ask yourself, what would you do if every file, every song, every word document, every piece of data I owned was deleted? Given, there would probably be some people who it would not bother, but I would argue a majority would not know exactly what to do. Now what would you do if a corporation was somehow responsible for this data loss?

In two separate cases this week, users saw they’re data eradicated without any chance of it ever being returned. In the cell phone market, T-mobile had server issues which caused rampant data loss. And in the OS market, Apple’s new release, Snow Leopard, was revealed to have a bug which could erase your hard drive.

For owners of T-mobile’s Sidekick phone a simple power down would have meant the entire erasure of all the phones data. Here’s why, all the data on Sidekick Phones is stored in ‘the cloud.’ You might have heard of this magical term before, but in reality it’s not all that magical. In fact this fluffy good-natured white thing is generally just a nice name for a bulky black server located in some dingy basement continually hooked up to the internet. The particular servers that constitute T-mobiles cloud are owned and operated by Danger (a subsidiary of Microsoft). But Danger, in its infinite wisdom, decided not check the cloud or back it up, with that a remarkable reliable system became remarkably unreliable. So if in the time when the cloud was down your Sidekick shut down, you removed your battery or your battery ran out there was no hope of ever getting your contacts, notes or photos back from the black beyond. T-mobile did offer its users a $100 gift card and a free month of service for their troubles.

Across the way in Cupertino, Apple was also struggling with a random bug in their Snow Leopard Operating System code. This hard to define bug has believed to been targeted down to a few steps. Take any Mac running the 10.6 OS update, log in with a guest account and then log back into your user account. At this point all the data in the user account is erased. No prompts or warnings, just massive data loss. Apple said in a statement to CNET that “We are aware of the issue, which occurs only in extremely rare cases, and we are working on a fix.” How widespread the problem occurs is unknown. Around 100 posts of similar complaints were submitted on Apple’s support forums over the last week. I would suggest that until 10.6.2 is released or unless you have Time Machine running correctly (and you’ve double checked this, because it’s a finicky thing) that you beware of this hungry snow kitty and its guest accounts.

So what have we learned America? Firstly, backup. Secondly, backup. And finally, Backup! Don’t ever get the notion that your data is perfectly safe, because its not. Also beware drinks near computers (from personal experience).